North East Branch Bank

Widget Financial

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CLIENT GOALS

After Widget Federal Credit Union’s strategic rebranding and expansion, the bank identified the need for improvements to the retail branch in North East, Pennsylvania.  Widget’s vision for the project was to create a new, welcoming retail branch to enhance the member experience and reinforces the new branding.

SOLUTIONS

The 1,850 GSF branch was constructed on the existing Widget Financial site and included a significantly expanded drive-through capability.  The old linear teller counter was replaced with a customer kiosk where staff can engage in consultative conversations – side by side with credit union members. This improved customer engagement equates to better service and better cross selling opportunities for Widget FCU’s products.  The result is a warm, inviting, and open member experience. The solution was delivered by WMF utilizing our integrated design and delivery approach.

RESULTS

“Having recently celebrated our first anniversary in our new North East branch, we are writing this letter to acknowledge the fine work you and your firm accomplished during the design and construction phase of the new facility. We have been involved in many construction projects over the years, and must say that this was a great project in all aspects. During the design phase you took the time to learn about Widget Financial and understand our vision of the facility and how it would be used. Our intent was to design a building that on the exterior would be a showpiece, but also fit in the residential setting of our old office. As for the interior, we were looking for a modem and relaxing feel not traditionally found in a financial institution. We could not be happier with the outcome. We continue to get compliments on the exterior of the building and the landscaping. Inside, you succeeded in creating just what we were seeking. Employees are very happy in their new work environment and members are pleasantly surprised by our informal and inviting setting.”

Gail J. Cook
Chief Executive Officer

Widget Financial